“以旧换新”见实效 激活消费新动能

Core Viewpoint - The implementation of the old-for-new subsidy policy is expected to boost consumer confidence and stimulate market demand as the year-end approaches, with provinces like Hubei already preparing for the 2025 program [1][2]. Group 1: Policy Impact - The old-for-new subsidy policy has led to a significant increase in sales, with related product sales exceeding 1 trillion yuan as of December 13 [2]. - Since the launch of the national subsidy, Su Ning's sales from the old-for-new program have increased by over 200%, with the average transaction value rising nearly 10% [2]. - The central economic work conference emphasized the need to boost consumption and expand domestic demand, signaling continued support for the old-for-new policy in 2025 [2]. Group 2: Market Trends - Sales of home appliances that require installation, such as air conditioners, stoves, and dishwashers, have seen substantial growth due to the policy [3]. - The consumer demographic engaging in the old-for-new program is shifting, with an increasing number of elderly customers preferring in-store experiences over online shopping [3]. - There is a growing demand for higher quality and service-oriented products, as evidenced by the introduction of more senior-friendly appliances in physical stores [3].