兴业证券：关注游戏、影视等AI应用消费场景

Group 1 - The core viewpoint of the articles highlights the continuous breakthroughs in AI applications such as large models and multimodal technologies, showcasing the enhancement of AI product capabilities and the ongoing enrichment of the industry ecosystem [1] Group 2 - With the ongoing iteration of AIGC technology, more blockbuster AI applications are expected to emerge, driving the media market upward [2] - Suggested areas of focus for AI application consumption scenarios include gaming, film, and advertising marketing: - Gaming: The overseas market is vast, and the emergence of more AI-native game formats is anticipated, with significant cost reduction and efficiency improvements in production and distribution. Key stocks to watch include Kaiying Network and Gigabit [2] - Video: Domestic free short dramas and overseas short dramas show significant growth potential. The advancements in AI and the emergence of text-to-video models will benefit the film industry across various stages, including creativity, production, post-production, and promotion. Key stocks to watch include Huace Film & TV and Shanghai Film [2] - Advertising Marketing: The macro economy is expected to gradually recover, leading to a continued rebound in the advertising market. AI will assist in material generation and precise customer targeting, resulting in efficient conversions. Key stocks to watch include BlueFocus Communication Group and Focus Media [2]