Pop-Tarts Bowl, GE Appliances Unveil First-Of-Its-Kind Trophy with Built-In, Working Toaster

The concept builds on enthusiastic fan and media feedback from last year's Pop-Tarts Bowl, which saw the brand make headlines around the world for its creative and unconventional in-game activations, including the first-ever edible mascot. This new addition for 2024 transforms the trophy from a beloved victory keepsake into an interactive celebration of flavor, nostalgia and football prowess. "Our fans have made it clear: The Pop-Tarts Bowl isn't just another game, it's an experience," Pop-Tarts Bowl CEO St ...