Magnite's Audience Activation Solution Expands Into India and Southeast Asia

Company Expansion and Product Launch - Magnite, the largest independent sell-side advertising company, announced the expansion of Magnite Audiences and its debut in India and Southeast Asia [1] - Magnite Audiences is part of the Magnite Access suite, a collection of audience and addressability tools designed to maximize the value of data assets for publishers and buyers [1] - The solution enables publishers to unlock the full value of their audiences and helps buyers connect with high-value audiences at scale [1] Product Features and Benefits - Magnite Audiences offers standardized, scalable segments based on publisher first-party data, enabling publishers to monetize their audiences and protect user data [2] - Audience segments include interest, purchase intent, demographic, seasonal, and custom categories, providing value and scale for buyers to achieve campaign goals [2] - The solution provides significant reach from a trusted pool of standardized data originating from first-party sources without compromising quality [2] Industry Impact and Client Feedback - Magnite Audiences helps publishers create value from data, enabling precise targeting for advertisers while enhancing user experience [3] - The solution is expected to tap into new revenue streams and increase the attractiveness of ad offerings for publishers [3] - Digital marketing agencies see Magnite Audiences as a pivotal tool for activating audience data at scale and curating customized ad inventory aligned with campaign goals [3] - Magnite is committed to providing solutions that help buyers and publishers package, find, and reach audiences in new ways amid the changing identity landscape [3] Company Overview - Magnite is the world's largest independent sell-side advertising company, helping publishers monetize content across all screens and formats, including CTV, online video, display, and audio [4] - The company's platform is trusted by leading agencies and brands to access brand-safe, high-quality ad inventory and execute billions of advertising transactions monthly [4] - Magnite has a global presence with offices across North America, EMEA, LATAM, and APAC [4]