Future of Frozen Food 2025 Report Reveals New Frozen Food Trends and Generational Insights

Core Insights - The U.S. frozen food market is valued at $91.3 billion and is experiencing growth driven by trends such as increased GLP-1 usage, a preference for spicy foods, and elevated in-home dining experiences [1][6] Industry Trends - Modern Health: There is a growing demand for frozen products that support gut health and dietary needs, with a 33% increase in sales of frozen foods containing probiotics over the past three years. Additionally, products catering to the 15 million Americans using GLP-1 medication are emerging [2][3] - Elevated In-Home Experiences: Consumers are increasingly dining at home, leading to a rise in demand for premium, restaurant-quality frozen food options. There have been 25.6 billion additional in-home eating occasions since pre-pandemic [2][5] - Global Cuisine: The popularity of diverse flavors is rising, with Indian and Japanese-inspired meals seeing significant sales growth. Younger generations are 24% more likely to purchase globally inspired frozen products [3][6] - Bites & Minis: Sales of bite-sized and mini frozen foods have reached $2.4 billion, with a 31% year-over-year increase in consumption. These products are now commonly enjoyed as meals rather than just appetizers [3][4] - Spice & Heat: Sales of spicy frozen foods have surpassed $2.0 billion, with Gen Z showing a 48% higher likelihood of purchasing spicy options. Emerging spice profiles reflect global culinary influences [3][4]