On Holding: Initiating At 'Buy' Despite Doubling In 2024

Group 1: Market Trends - Consumer discretionary stocks have experienced a surge in recent weeks due to increased risk-on behavior in equity markets [2] - On Holding (NYSE: ONON) has shown continued strength, indicating positive market sentiment towards this relatively new company [2] Group 2: Investment Strategy - The focus is on identifying potential winners early in their growth cycles through a combination of technical and fundamental analysis [3] - The investment strategy emphasizes efficient and profitable capital use, moving away from rigid buy-and-hold approaches [3]