TBWA Named Adweek's 2024 Global Agency of the Year for the Fourth Time

Core Insights - TBWA\Worldwide has been named Adweek's 2024 Global Agency of the Year, marking the fourth time since 2018 that the agency has received this honor [2][6][3] - The agency's success is attributed to its innovative AI platform "Collective AI," which combines human creativity with technology to enhance client outcomes [2][3] - TBWA's creative achievements include winning an Emmy for Apple's 'Fuzzy Feelings' and notable collaborations with brands like Levi's and McDonald's [2][3] Company Performance - In 2024, TBWA welcomed 200 new clients and retained its top 20 clients, with 70% of them experiencing growth [1][2] - The agency's workforce consists of over 11,000 creative minds across more than 40 countries, contributing to its global reach and effectiveness [7][6] Leadership and Future Outlook - Troy Ruhanen, the current CEO, expressed pride in the agency's recognition and emphasized the importance of the Disruption® methodology in driving business success [3][4] - Erin Riley will take over as CEO in 2025, with a focus on continuing to innovate and make a significant impact in the industry [4][3]