Boston Beer Gains From Brand Strength & Innovation: Apt to Hold?

The Boston Beer Company, Inc. (SAM) has been taking initiatives to aid growth. SAM’s consistent focus on pricing, product innovation and growth of non-beer categories, alongside brand development, bodes well. Over the past three months, SAM’s shares have gained 12% against the industry’s 9.6% decline.SAM’s Growth EffortsBoston Beer is keen on innovating core flavors. The company expects to improve Truly brand trends through a renewed focus on core business, smart brand innovation and strong distributor supp ...