Could Roku and The Trade Desk Create the Ultimate Adtech Giant?

A merger between streaming technology and connected TV (CTV) leader Roku Inc. NASDAQ: ROKU and adtech leader The Trade Desk Inc. NASDAQ: TTD was suggested by a Guggenheim analyst, causing both stocks to rise. Roku shares rose over 20% following the suggestion on Dec. 2, 2024, while The Trade Desk shares rose 10%. The market reaction was notable since a merger was just a “what-if” scenario not rooted in any reality or interaction between the companies. The stocks reacted as if there were active talks. It has ...