KATHERINE HEIGL ADMITS TO A LITTLE "GIGGLE DRIBBLE" IN NEW POISE® CAMPAIGN THAT AIMS TO HELP NORMALIZE WOMEN'S BLADDER LEAKS

Core Insights - The campaign by Poise® featuring Katherine Heigl aims to normalize bladder leaks among women, addressing the stigma and encouraging open conversations about pelvic health [2][5][6] - The campaign highlights that at least 50% of women experience bladder leaks, particularly during perimenopause, menopause, and after childbirth, yet many remain unaware of the impact on pelvic health [1][5] Company Overview - Poise® is recognized as the number one brand for light bladder leak protection, offering a range of products including liners and pads designed for comfort and discretion [2][5] - Kimberly-Clark, the parent company of Poise®, operates in over 175 countries and is known for its commitment to sustainability and ethical practices, being recognized as one of the World's Most Ethical Companies [7][8] Campaign Details - The campaign features humorous and relatable scenarios, such as a brunch scene where Heigl discusses bladder leaks in a light-hearted manner, aiming to educate and empower women [3][4] - The campaign will be promoted across various channels, including TV, social media, and digital platforms, to reach a wide audience [6]