Florida Blue enhances cancer care for thousands of members

Core Insights - Florida Blue has launched a new oncology care model aimed at improving access to high-quality cancer care for its myBlue members, developed in collaboration with Sanitas Medical Centers and The Oncology Institute [1][4] - The program focuses on personalized, evidence-based treatment plans and emphasizes collaboration between oncologists and primary care providers to enhance patient outcomes and overall health [3][4] Company Overview - Florida Blue is the leading health insurer in Florida, serving over six million members across all 67 counties and has been in operation for more than 80 years [6] - The Oncology Institute is a prominent value-based oncology group in the U.S., providing high-quality cancer care at 14 locations in Central and South Florida [2][12] - Sanitas Medical Centers offers comprehensive primary care to nearly half a million Florida Blue members through 60 locations [2] Program Details - The new oncology care model connects myBlue members diagnosed with cancer to their own TOI oncology team, ensuring personalized treatment plans and support from primary care providers [3] - The program aims to facilitate seamless communication and coordination among healthcare providers, patients, and their families, enhancing the overall care experience [3][4] Enrollment Information - Individuals not currently enrolled in myBlue can sign up during the Marketplace open enrollment period, which ends on January 15, or at any time if they qualify for special enrollment [5]