Company Overview - Laird Superfood is a clean plant-based food brand founded in 2015 by big wave surfer Laird Hamilton, aimed at improving performance through better morning routines [4] - The brand offers a range of superfood products including instant lattes, coffees, bars, and prebiotic daily greens, focusing on simple ingredients and minimally processed foods [4] Product Launch - The Laird Superfood Maca Instant Latte incorporates functional mushrooms to provide sustained energy without a crash, catering to consumers looking to enhance daily stamina [2][3] - Priced at $19, the Maca Instant Latte is available on LairdSuperfood.com and will soon be available on Amazon.com [3] Market Trends - Maca root, cultivated for over 2,000 years, is gaining popularity for its health benefits, although it has not yet been widely incorporated into mainstream products [1][2][3] - The product aims to restore vitality for consumers, reflecting a growing trend towards functional foods that enhance daily rituals [3]
Laird Superfood® Launches Maca Instant Latte for Enhanced Energy and Vitality