CarMax Leverages Omnichannel Strategy to Drive Customer Experience

While CarMax reported solid third-quarter results Thursday (Dec. 19), including a 5.4% increase in retail used unit sales and a 6.3% rise in wholesale unit sales, company officials attributed this growth to strong execution across its business model, led by its omnichannel strategy.This strategy has become a key differentiator, according to CEO Bill Nash. CarMax uses advanced technology to improve car images, reviews and details, providing targeted content based on individual customer preferences. It also a ...