Carter's Reaps Benefits From Strategic Pricing and Marketing

Carter's, Inc. (CRI) has been capitalizing from its pricing strategy, efficient inventory management and enhanced product offerings. By focusing on competitively priced, essential core products, Carter's has positioned itself as a value-driven option for budget-conscious consumers, particularly during inflationary times.Investments in pricing and marketing of nearly $60 million for the second half of 2024 further underscore its commitment to driving demand and market relevance. These efforts, coupled with i ...