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Carter's Reaps Benefits From Strategic Pricing and Marketing
CRICarter’s(CRI) ZACKS·2024-12-19 20:06

Growth Drivers - The company has capitalized on its pricing strategy, efficient inventory management, and enhanced product offerings, positioning itself as a value-driven option for budget-conscious consumers, especially during inflationary times [1] - Investments in pricing and marketing of nearly 60millionforthesecondhalfof2024highlightitscommitmenttodrivingdemandandmarketrelevance[2]Thecompanysfocusoncompetitivelypricedessentialcoreproducts,withanaverageretailpriceofaround60 million for the second half of 2024 highlight its commitment to driving demand and market relevance [2] - The company's focus on competitively priced essential core products, with an average retail price of around 11, strengthens its value proposition and maintains a competitive edge [3] - The U S Wholesale business has been a key contributor to growth, with an operating margin exceeding 21% in Q3 2024, supported by leaner inventories and reduced product costs [4] - The company anticipates U S Wholesale sales to grow in the mid-to-high single digits year over year for Q4 2024, with full-year sales expected to surpass 1billion,reflectingalowsingledigitincrease[5]OmniChannelandDigitalStrategyThecompanyhasleverageditsomnichannelcapabilities,withnearly381 billion, reflecting a low single-digit increase [5] Omni-Channel and Digital Strategy - The company has leveraged its omni-channel capabilities, with nearly 38% of digital orders fulfilled through stores in Q3 2024, up from 35% last year, enhancing operational efficiency [6] - Investments in advanced marketing personalization technology powered by AI have improved performance metrics, with higher conversion rates and increased units per transaction year over year [7] - E-commerce has seen mid-single-digit growth in key metrics, driven by these digital initiatives [7] Retail Footprint Optimization - The company opened 40 high-margin outlets and closed around 30 low-margin stores in declining traffic areas, strengthening its retail footprint [6] Challenges and Risks - The company faces challenges due to inflationary pressures, high interest rates, and the cessation of pandemic-related stimulus payments, which have reduced demand for its products [9] - Q3 2024 sales dropped by 4 2% year over year, following a 5 9% decline in the prior quarter [9] - Adverse currency fluctuations reduced net sales by 3 1 million in Q3 2024 [10] - The U S Retail segment reported a 5 8% decline in sales, with comparable net sales down 7 1%, while the U S Wholesale segment saw a marginal 0 5% decline, and the International segment experienced an 8 6% drop [10] - For Q4 2024, the company expects net sales of 800800-840 million, indicating a decline from 858millionintheyearagoquarter[11]Fullyear2024netsalesareexpectedtobe858 million in the year-ago quarter [11] - Full-year 2024 net sales are expected to be 2 79-283billion,comparedto2 83 billion, compared to 2 95 billion in 2023 [12] Stock Performance - The company's shares have lost 19 7% in the past three months, compared to the industry's decline of 7 8% [12]