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Vertiqal Studios and Viral Nation Collaborate to Strengthen Social Media and Content Creation in 2025
VRTSVirtus Investment Partners(VRTS) Newsfile·2024-12-19 22:00

Core Insights - Vertiqal Studios has announced a collaboration with Viral Nation to enhance social media and content creation strategies in 2025, focusing on growth through acquisitions and co-production initiatives [1][10]. Group 1: Acquisition Details - Vertiqal Studios has acquired four high-performing Instagram channels from Viral Nation, adding 1,773,000 followers to its existing audience of 52 million, with 73% of followers based in the United States [2]. - The acquisition was completed under an asset purchase agreement (APA) for a total consideration of US150,000,whichincludesUS150,000, which includes US50,000 in cash and US100,000throughtheissuanceof5,737,200commonsharesatadeemedpriceof100,000 through the issuance of 5,737,200 common shares at a deemed price of 0.025 per share [3]. Group 2: Revenue-Sharing Model - The APA establishes a revenue-sharing model where Vertiqal Studios will retain 70% of the revenue generated from media driven by Viral Nation through its channel network, while Viral Nation will receive 30% [6]. Group 3: Technology and Content Production - Viral Nation will provide Vertiqal Studios with access to its technology solutions, enhancing media sales strategies and analytics capabilities [7]. - The two companies will co-produce original content aimed at engaging Gen Z and Millennial audiences, leveraging their combined creative expertise and networks [9]. Group 4: Strategic Importance - This collaboration marks a significant milestone for Vertiqal Studios, reinforcing its position as a leading entity in the digital media landscape and emphasizing its commitment to growth and innovation [10][11].