
Core Insights - The launch of ALP nicotine pouches, co-founded by Tucker Carlson, is expected to significantly impact the nicotine market, appealing to both current pouch users and consumers of other tobacco products [1][5] - ALP nicotine pouches are designed to provide a superior experience compared to existing products like Zyn, emphasizing a cleaner and more enjoyable use [1][7] Company Overview - ALP Supply Co. LLC is responsible for the sales, marketing, and distribution of nicotine pouches in the United States, co-owned by Turning Point Brands and Tucker Carlson Network [3] - The product is now available for order online, with various purchasing options including tins, sleeves, and pallets [2][4] Market Reception - Pre-launch sales of ALP pouches exceeded initial expectations, with a survey indicating that 86% of current U.S. nicotine pouch users are likely to switch to ALP [5]