HUAXING CHUANGYE(300025) 证券时报网·2024-12-24 05:36Company Developments - Huaxing Chuangye opened a Three-Body Four-Dimensional Space Experience Store in Xi'an, utilizing advanced MR technology to create an immersive sci-fi experience for consumers [1] - The company signed a strategic cooperation agreement with Tianxi Culture to jointly develop immersive experience products based on various IPs [3] - Huaxing Chuangye registered 9 new software copyrights in 2023, a 350% increase compared to the previous year [4] - The company invested 23.7476 million yuan in R&D in the first three quarters of 2023, a 7.97% year-on-year increase [4] - The Xi'an experience center features various cultural and creative derivative products and brand clothing combining sci-fi elements with fashion trends [4] Industry Trends - The Chinese government prioritized boosting consumption and expanding domestic demand in its December 2023 economic policy [2] - The global metaverse market is projected to reach $936.6 billion by 2030, with a CAGR of 43.90% from 2024 to 2030 [5] - China's metaverse industry is expected to reach 850 billion yuan by 2030 [5] - IP economy is flourishing, with Tianxi Culture holding exclusive rights to multiple international top-tier IP brands [6] Strategic Partnerships - Huaxing Chuangye and Tianxi Culture will collaborate to develop immersive experience products based on IPs, aiming for nationwide deployment of metaverse experience centers [6] - The partnership leverages Tianxi Culture's strengths in IP copyright cross-media operations, audio industry, and publishing distribution [3][6]