HUAXING CHUANGYE(300025) 证券时报网·2024-12-24 08:01Company Overview - The company, Huaxing Chuangye, primarily provides mobile communication technical services, mainly serving the three major operators and major equipment manufacturers [4] - In recent years, the company has expanded into "mobile communication innovation applications," entering fields such as the metaverse, virtual reality, and digital humans, marking a new development phase [4] - The company has demonstrated its technical R&D and operational capabilities through the simultaneous advancement and release of digital human products, AR products, and offline metaverse immersive experience products in 2024 [5] Strategic Partnerships - Huaxing Chuangye has signed a strategic cooperation agreement with Tianxi Culture, leveraging their respective advantages to jointly develop various IP-based metaverse immersive experience products [2] - Tianxi Culture possesses unique resources, brand, and channel advantages in IP copyright cross-media operations, audio industry, and publishing industry, with a portfolio of internationally renowned IP brands [3] - Tianxi Culture is a subsidiary of Himalaya, a leading domestic audio industry company and an emerging internet unicorn [7] Product Development and Market Expansion - The company has obtained the "Three-Body" IP license in early 2023, with products currently under development, including the "Three-Body" metaverse immersive experience product, which is nearing completion and will be launched in the second half of the year [10] - The company has opened a "Three-Body Four-Dimensional Space" experience store in Xi'an, marking a new step in the commercialization of the "Three-Body" IP [5] - The experience center features various cultural and creative derivative products, such as books, accessories, stationery, and home goods, displayed in different thematic zones [6] Future Plans - The company plans to jointly develop IP-based immersive experience products with Tianxi Culture, including large-space VR products, aiming for nationwide deployment and prioritizing the VR immersive experience project for the popular original IP "Pocket Super Tank" [8] - In 2024, the company will increase investment in the R&D, planning, and development of digital technology products such as the metaverse, virtual reality, and digital humans [9] - The company provided the entire content and technical solution for the "Light and Shadow Universe" virtual reality experience zone at the "DK 50th Anniversary Natural Collection Encyclopedia Exhibition" hosted by CITIC Press Group and DK in July [9]