European Debut: MINISO Unveils Its Innovative 'MINISO LAND' - A Pioneering IP-scenerio Retail Concept

Accessibility StatementSkip Navigation MINISO LAND is a scenario-based IP co-branded collection store that brings the world's favorite IPs to life in exciting new ways. From MINISO's new Harry Potter collection to popular collaborations with Sanrio, Snoopy, and Disney, the store's design creates a unique and unforgettable way to shop and play in a scenario-based environment. The store has individual IP zones across two floors including Stitch and Harry Potter, with more than 6,000 different products to expl ...