NIO Introduces Compact & Affordable Firefly Alongside New ET9 Sedan

NIO Inc. (NIO) introduced its second sub-brand and third overall BEV brand, Firefly, at NIO Day 2024, coinciding with the presale launch of the Firefly flagship model, which shares the same name. This premium boutique small car debuts in China at RMB 148,800, which is equivalent to the discounted price of the electric Mini Cooper. Firefly competes with BMW’s MINI and Mercedes-Benz’s Smart. Per William Li, founder of NIO, Firefly offers a compact size compared with a Smart car and is smarter than a MINI. Lik ...