Group 1 - The core viewpoint is that Weimob Group is expected to benefit from the integration of mini-programs into WeChat's e-commerce ecosystem as a leading service provider in Tencent's ecosystem [1][2] Group 2 - The company is actively reducing its small client base and unprofitable businesses, while its advertising revenue continues to grow [2] - Changes in platform rebate rules have led to a decline in rebate rates, but the company is still expected to benefit from the gradual improvement of the WeChat transaction ecosystem [2] - The revenue forecasts for the company are set at 1.81 billion yuan, 2.11 billion yuan, and 2.39 billion yuan for 2024, 2025, and 2026 respectively, with year-on-year growth rates of -18.9%, 17.1%, and 13.0% [2] - The company aims to reduce costs and improve efficiency in 2024, with a potential turnaround to profitability in 2025 [2]
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