BTH(600640) 证券时报网·2024-12-26 12:03Collaboration Overview - The collaboration aims to establish a joint laboratory to integrate AIGC technology, cultural content IP, digital content distribution channels, and digital creativity, promoting the application and market value transformation of AIGC technology in short dramas, interactive video content, and new media [1] - The joint laboratory is the first project under the "AIGC+ Digital Creative Industry Alliance" initiated by Guomai Culture, marking a significant step in advancing the digital cultural industry [5] Key Participants - Key attendees include Chen Zhichao, General Manager of Guomai Culture, Zhang Shouhai, Creative Director of Guomai Culture and General Manager of Tianyi Love Animation Culture Media Co Ltd, and Lu Feng, Assistant to the President of Chinese Online and General Manager of Hangzhou Company [2] - The joint laboratory is co-built by Tianyi Love Animation Culture Media Co Ltd, a subsidiary of Guomai Culture, and Chinese Online, both of which are national cultural and technological integration demonstration bases [4] Strategic Goals - The collaboration aims to leverage advanced digital technologies to provide richer and higher-quality cultural content, meeting the spiritual and cultural needs of the people and creating broader prospects and opportunities for the digital cultural industry [3] - The partnership is expected to significantly enhance the market competitiveness and brand influence of both companies, strengthening the value of the "National Cultural and Technological Integration Demonstration Base" and promoting high-quality development of the cultural industry [5] Resource Integration - Both parties will utilize the laboratory as a cooperation platform, jointly investing in technology, computing power, intellectual property (IP), and channel resources to develop market-oriented AIGC application technologies, digital creative intelligent agents, and digital content streaming platforms [6] Industry Impact - The collaboration is expected to inject new vitality into the development of the digital cultural industry by integrating the strengths of both companies in AIGC technology and digital creativity [1] - The joint laboratory will serve as a platform for deepening the integration of culture and technology, driving the high-quality development of the cultural industry [5]