蛋品产业隐形冠军：乘乘集团如何用数字化重塑鸡蛋供应链

Industry Overview - China is the largest producer and consumer of eggs globally, with an average daily consumption of 1 billion eggs The egg industry's output value exceeded 320 billion yuan in 2024, with a market size of over 640 billion yuan and an industrial chain value exceeding 2.3 trillion yuan [1] - The egg industry is highly fragmented with no dominant market leader, leading to inefficiencies and cost issues across the supply chain [2] - The industry faces challenges such as inconsistent settlement methods, lack of quality assurance, and inadequate after-sales services, which hinder overall industry credibility and service support [3] Company Overview - Chengcheng Group, founded in 2019, has rapidly grown to become a leading egg supply chain company, achieving 3.5 billion yuan in revenue in 2023 and completing a Series A funding round exceeding 100 million yuan [24] - The company operates 197 cloud warehouses nationwide, including direct, front, and processing warehouses, and has a daily shipment volume of over 50,000 units [24] - Chengcheng Group aims to reach 10 billion yuan in revenue by 2024 and 100 billion yuan by 2029 [22] Business Model and Strategy - Chengcheng Group employs an "S2B2C" business model, focusing on digital capabilities, supply chain integration, and end-customer services [30] - The company addresses industry pain points by providing stable supply sources, improving supply efficiency, and ensuring product quality and after-sales services [8][9] - Chengcheng Group leverages digital technology to create a smart egg industry platform, integrating data, AI, and logistics to enhance supply chain efficiency [12][15] Digital Transformation - Chengcheng Group has developed a comprehensive digital platform, including an AI business opportunity library, smart logistics management, and supply chain delivery systems [21][15][40] - The company uses data analytics to optimize pricing, logistics, and supply chain management, improving customer resource utilization by 3 times and business opportunity matching efficiency by 10 times [34] - Chengcheng Group plans to expand its digital system from 7 to 14 models, aiming to build an industry-wide model for resource integration [47] Supply Chain and Logistics - The company has established a nationwide logistics network, including a smart central warehouse in Anhui with a capacity of 500,000 units of eggs, enabling flexible national supply [44] - Chengcheng Group's logistics platform addresses issues such as information asymmetry, inefficient scheduling, and low transportation efficiency, providing reliable and professional egg transportation services [15] - The company ensures stable supply and high delivery efficiency, with some clients reporting next-day delivery and reliable after-sales services [9][39] Product Innovation and Biotech - Chengcheng Group plans to introduce innovative egg products such as selenium-enriched, folic acid, lutein, OMEGA-3, and astaxanthin eggs [16] - The company aims to use biotechnology to improve egg production rates, reduce chicken mortality, and achieve better feed-to-egg ratios, translating biotech advancements into marketable products [16] Industry Integration and Future Outlook - The egg industry presents significant opportunities for integration due to its vast market size and high fragmentation [18] - Chengcheng Group's digital and supply chain innovations are expected to drive the industry towards a more intelligent, efficient, and quality-focused future [48] - The company's comprehensive ecosystem, including logistics, packaging, storage, processing, and biotech R&D, positions it as a key player in the egg industry's transformation [28] Key Achievements and Client Feedback - During the Shanghai pandemic, Chengcheng Group efficiently sold 60,000 units of eggs within 15 minutes, demonstrating its strong customer network and logistics capabilities [10] - Clients have praised Chengcheng Group for its reliable supply, high delivery efficiency, and excellent after-sales services, with some reporting that 50-60% of their egg supply comes from the company [9][39]