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Alibaba Reportedly Plans $4 Billion eCommerce Venture With Korea's E-Mart
BABABABA(BABA) PYMNTS.com·2024-12-26 19:02

Group 1 - Alibaba is reportedly establishing a new online shopping venture with South Korean retailer E-Mart, which could be valued at approximately $4 billion [1][2] - The joint venture is set to launch next year, with both platforms, AliExpress Korea and Gmarket, operating independently and forming a 50-50 partnership [3][6] - This announcement follows Alibaba's recent decision to merge its domestic and international eCommerce businesses into a single unit, creating the Alibaba eCommerce Business Group [4] Group 2 - Shinsegae Group, the parent company of E-Mart, anticipates that collaboration with Alibaba will enhance its Gmarket services and improve customer experience in the competitive eCommerce landscape [3] - The eCommerce industry is entering a new era, with global supply chain capabilities and consumer service capabilities becoming critical for future competitiveness [7]