【实探】永辉超市，广州首家“胖东来”调改店开业！

Store Layout and Product Adjustments - The store layout has been revamped with widened main and secondary shopping aisles, lowered shelf heights, and the removal of forced routes, enhancing customer convenience [13] - The store has expanded the operating areas for prepared foods, bakery, and daily necessities, and increased the number of checkout counters [9] - The store has introduced a dual-entry and exit checkout system, allowing for more flexible shopping [13] - The store has added external rental areas for medical, dining, and beauty services, creating a 15-minute convenience service circle around the supermarket [13] Product Optimization and Branding - The store has optimized its product structure, with a commonality rate of nearly 80% compared to Pang Donglai stores [16] - The store has introduced nearly 5,000 new SKUs, with a new product introduction rate of nearly 60%, and increased the proportion of imported goods from 7% to 21.3% [7] - The store has focused on local customer preferences in its fresh produce selection, retaining 802 items after eliminating 571 low-quality, outdated, and redundant products [7] - The store has achieved a 90% replacement rate for processed goods, with a complete upgrade of bakery products [7] - The store has set up dedicated sections for Pang Donglai and Yonghui's own brands, with Yonghui's bakery brand "YH Bakery" and "Yonghui Premium" juice becoming bestsellers in some locations [12] Employee Welfare and Training - The store has increased employee salaries, with a starting monthly wage of 6,000 yuan, and reduced working hours to an average of 8 hours per day [9] - The store has provided additional paid leave and conducted 168 training sessions to enhance employee skills and motivation [9][15] - Employees have been sent to Pang Donglai stores in Zhengzhou for on-site learning to absorb best practices in culture and management [4] Customer Experience and Services - The store has implemented detailed customer service enhancements, including providing magnifying glasses and blood pressure monitors for special groups, pet storage areas, and rest areas with microwaves, drinking water, ice packs, tissues, and straws [3] - The store offers free fish cleaning, cutting, and washing services in the seafood section [2] - The store has added a seafood processing kitchen to meet customers' on-site cooking needs [3] - The store has integrated digital features such as contactless transactions and self-checkout to enhance the shopping experience [14] Digital Integration and Omnichannel Strategy - The store has achieved deep integration of physical retail and digital economy, enabling customers to purchase store products online through "cloud shopping" [14] - The store has implemented a store-warehouse integration model, allowing for seamless online and offline shopping experiences [14] Strategic Transformation and Industry Alignment - The company's transformation aligns with the "Retail Industry Innovation and Enhancement Project Implementation Plan" issued by the Ministry of Commerce, focusing on scenario transformation, quality supply, digital empowerment, diversified innovation, and supply chain enhancement [11] - The company aims to expand its transformation scope, focusing on quality innovation, service innovation, and scenario innovation to transition towards a quality retail model [11] Store Performance and Customer Reception - The store's fruit and vegetable section, which has the highest daily turnover, was crowded with customers on the opening day [1] - The bakery section was also packed with customers, with all bread products being sold out on the same day [5] - The seafood section, featuring popular items like king crab and Australian lobster, was a highlight of the store [2]