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SNAP Falls 34.3% in 2024: Will Its AI Pivot Pull the Stock Up in 2025?
SNAPSnap(SNAP) ZACKS·2024-12-27 16:20

User Growth and Engagement - The platform has 443 million daily active users, a 9% year-over-year increase [10] - Total time spent watching content increased 25% year over year [10] - Spotlight reached over 500 million monthly active users [10] - The platform maintains 75% penetration in developed markets among young demographics [10] Financial Performance and Revenue Diversification - Third-quarter revenues increased 15% year over year to 1.37billion[11]Snapchat+subscriptionservicereached12millionsubscribers,contributingtorevenuediversification[11]AdjustedEBITDAimproved2291.37 billion [11] - Snapchat+ subscription service reached 12 million subscribers, contributing to revenue diversification [11] - Adjusted EBITDA improved 229% year over year to 132 million in the third quarter [14] - The company has a strong balance sheet with 3.2billionincashandmarketablesecurities[14]AIandARLeadershipThecompanysAIpoweredchatbot,MyAI,sawtripledigitgrowthinuserengagement[8]Over375,000ARcreatorsanddevelopershavebuiltmorethan4millionLenses[13]ThelaunchofthefifthgenerationofSpectacles,poweredbySnapOS,positionsthecompanyattheforefrontofARcomputing[13]AdvertisingandMonetizationDirectresponseadvertisingledtoadoublingoftotalactiveadvertisersyearoveryear[11]ThecompanyfaceschallengesfromweakadvertisingspendingandcompetitionfromtechgiantslikeMetaPlatformsandAlphabet[16]FutureGrowthandValuationSnapprojectsfourthquarterrevenuesbetween3.2 billion in cash and marketable securities [14] AI and AR Leadership - The company's AI-powered chatbot, My AI, saw triple-digit growth in user engagement [8] - Over 375,000 AR creators and developers have built more than 4 million Lenses [13] - The launch of the fifth generation of Spectacles, powered by Snap OS, positions the company at the forefront of AR computing [13] Advertising and Monetization - Direct-response advertising led to a doubling of total active advertisers year over year [11] - The company faces challenges from weak advertising spending and competition from tech giants like Meta Platforms and Alphabet [16] Future Growth and Valuation - Snap projects fourth-quarter revenues between 1.510 billion and 1.560billion,implyingyearoveryeargrowthof11151.560 billion, implying year-over-year growth of 11-15% [12] - The Zacks Consensus Estimate projects 16.3% year-over-year revenue growth to 5.36 billion for 2024 [12] - The company's forward 12-month price-to-sales ratio of 3.08 is higher than the industry average of 3.05, indicating high growth expectations [17] Strategic Focus and Investment Outlook - The company's strategic integration of AI across its platform demonstrates its commitment to innovation and long-term growth [8] - Management's focus on operational efficiency has led to improved margins and a positive free cash flow of $72 million [14] - The company's strong user engagement, growing advertiser base, and leadership in AR position it well for future growth [15]