Yelp Gains 13% in Three Months: How Should Investors Play the Stock?

Yelp Inc.’s (YELP) shares have gained 13.1% in the past three-month period, outperforming the Zacks Computer Technology sector and the S&P 500’s return of 9.5% and 5.6%, respectively. The company has also outperformed the Zacks Internet Content industry, which has declined 2.2% in the past three months. This outperformance reflects investors’ confidence in Yelp’s strong position in the business reviews and ratings market and allied advertising services.Advertising Services Aid Yelp’s ToplineYelp earns a maj ...