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600多米超长排队人潮!记者实探,永辉超市“学习胖东来”四川第二家调改店
601933YONGHUI SUPERSTORES(601933) 证券时报网·2024-12-28 09:33

Core Viewpoint - Yonghui Supermarket has reopened its store in Chengdu, Sichuan, implementing significant changes inspired by the successful model of Pang Donglai, aiming to enhance customer experience and employee satisfaction [1][4][15]. Store Layout and Design - The new store layout eliminates forced shopping paths and traditional shelf displays, opting for a more open and organized structure that facilitates easier navigation for customers [2]. - The product optimization rate exceeded 61%, with over 10,000 items removed and the remaining product structure closely resembling that of Pang Donglai [9]. Customer Experience - Customers have reported a noticeable improvement in staff demeanor, with employees being more welcoming and engaging, enhancing the overall shopping experience [3]. - The store has expanded its offerings in the bakery and prepared food sections, with a focus on fresh, daily-made products [8][12]. Employee Welfare - The store has reduced operating hours to ensure employees work no more than 8 hours a day, while also increasing salaries and benefits to improve employee happiness [11][20]. Sales Performance - The first modified store in Sichuan saw over 40,000 paying customers within the first three days of opening, achieving a total sales figure of 4.312 million yuan, with daily sales reaching seven times that of the previous format [6]. Future Plans - Yonghui plans to open additional modified stores in the Sichuan region, with expectations to reach a total of 41 modified stores by the upcoming Spring Festival [16].