Shifeng Cultural(002862) Zheng Quan Shi Bao Wang·2024-12-29 10:10Company Performance and Achievements - Big Magic Ball, a product from Eolo Group, topped both the "Children's Plush Toys Best-Sellers List" and the "Children's Plush Toys New Products List" on Douyin, showcasing its strong market performance [1] - Shifeng Culture has formed three major product lines: smart electric toys, IP anime derivative toys, and trendy toys, with successful collaborations on popular IPs such as Pokémon, Nai Long, Super Wings, and Snake.io [2] - Shifeng Culture has expanded from traditional toys to high-tech smart toys and actively entered the gaming industry, demonstrating its adaptability and innovation [3] - The product Penguin Buzz won the Top 60 Design Award at the 2024 Sino-French Design Awards (SFDA), highlighting its innovation, functionality, aesthetics, and eco-friendliness [4] - Shifeng Culture's gaming business focuses on casual game development and publishing, with multiple games ranking high on the WeChat Mini Game Popularity List, including "Little Shelter" at No 7 and three other products in the TOP50 [6] Strategic Partnerships and Market Expansion - Shifeng Culture became the exclusive agent for Eolo Group in China in 2024, marking a significant milestone in their strategic partnership [1] - The company has secured licensing deals with high-quality IPs such as Pokémon, Nai Long, Super Wings, and Snake.io, enhancing its product portfolio and market appeal [2] Industry Recognition and Awards - Big Magic Ball has won the "Toy of the Year Award" from the International Toy Association and accolades from a renowned UK parenting website, solidifying its global reputation [1] - Shifeng Culture was ranked among the "2024 Top 100 Chinese Mini Game Companies" and secured the third position in the IAA Mini Game 30 Strong list in November 2024 [6] - The company received the Tencent Advertising Game Sunshine Award for Most Innovative Marketing Advertiser in December 2024, further validating its marketing prowess [6]