BANK COMM(601328) 证券时报网·2024-12-29 17:58Core View - The core focus of the article is on the efforts of Bank of Communications Shenzhen Branch to enhance financial literacy and risk prevention awareness among residents in the Shenshan Special Cooperation Zone, particularly in rural areas, through various educational and interactive activities [1][2] Financial Education Initiatives - The bank organized a financial education campaign titled "Financial for the People: Financial Consumer Protection Knowledge into Rural Areas" in Hongluo She Village, Ebu Town, Shenshan Special Cooperation Zone, reaching over 1,000 villagers and distributing more than 2,000 brochures and manuals [1] - The campaign included activities such as distributing financial consumer protection manuals, on-site Q&A sessions, financial knowledge quizzes, and interactive games to educate villagers on consumer rights, rational rights protection, and prevention of illegal financial activities [1] - The bank also promoted rational financial management and introduced knowledge about savings bonds to help villagers establish correct financial concepts [1] Collaboration with Local Authorities - The bank collaborated with local public security departments to conduct financial education activities tailored to rural needs, such as the "Protect Demolition Funds, Protect Everyone" campaign, which focused on anti-money laundering, anti-gambling, anti-fraud, and prevention of illegal fundraising [2] - During these activities, bank staff educated villagers on the public anti-counterfeiting features of RMB and introduced measures for convenient bank payments, enhancing their understanding of financial security [2] Integration with Local Events - The bank leveraged the 2024 "Chinese Farmers' Harvest Festival" and the launch of the first batch of agricultural, cultural, and tourism projects in Da'an Red Village to set up a financial promotion booth, engaging with approximately 300 villagers and visitors through financial knowledge dissemination, anti-fraud quizzes, and interactive games [2] - Bank staff provided on-site consultations on financial consumer rights protection, financial planning, and inclusive loans, receiving positive feedback from participants [2] Future Plans - The bank plans to continue its "Financial for the People" service philosophy, deepen multi-party cooperation, increase efforts in financial knowledge dissemination, and improve financial service quality to support the high-quality development of the Shenshan Special Cooperation Zone [2]