“黑科技”产品宣传乱象，不能不管

Market Trends and Consumer Behavior - Consumers need to carefully discern whether merchants' promotions are exaggerated and choose legitimate channels for purchases [1] - Consumers should pay attention to the washing frequency limits and fabric safety of thermal underwear to ensure rational and scientific consumption [1] Industry Challenges and Regulatory Needs - The conversion of technological achievements into products has led to market chaos, with some merchants using "black technology" as a gimmick to exaggerate product benefits [2] - Many merchants do not care about the actual technological content of their products, instead using new concepts and terms to mislead consumers [2] - The exaggerated claims of "black technology" thermal underwear harm consumer interests and disrupt market order, necessitating stricter industry standards and regulations [2] - Authorities should increase supervision of "black technology" products, crack down on false advertising, and ensure market integrity [2] Product Claims and Scientific Reality - Terms like "self-heating," "far-infrared," and "graphene" are often used in marketing, but their actual effectiveness is questionable [4] - "Self-heating" is not real; it relies on the principle of fiber absorbing moisture to generate heat, which is actually the absorption of the wearer's own moisture [4] - Far-infrared textiles are efficient thermal materials that work by absorbing and then releasing heat [4] Market Integrity and Innovation - Eliminating exaggerated claims and ensuring genuine product quality can help gain consumer trust and market recognition [3] - A healthy and standardized market environment can support high-tech product development and drive future technological innovation [3]