湖北广电网络推动“适老化”建设，用心守护“银发一族”

Core Viewpoint - The company is actively enhancing its services for the elderly population, focusing on accessibility, convenience, and tailored offerings to meet their specific needs as the aging population grows in China [4][6]. Group 1: Service Upgrades - The company has optimized its telephone service process by introducing a "one-click access" feature for elderly customers aged 65 and above, allowing them to reach customer service representatives directly without any button presses [1]. - A new product, the "Lehuo Card," has been designed primarily for elderly users, focusing on voice communication with minimal data usage to cater to their needs [1]. - The company is establishing close ties with nursing homes and senior living facilities to gather feedback through visits and surveys, ensuring that services are targeted and effective [1]. Group 2: Community Engagement - The company utilizes various channels, including WeChat, service halls, and community events, to conduct "Silver Age Digital Classes," aimed at raising awareness among the elderly about preventing telecom fraud [2]. - In areas with a high concentration of elderly residents, the company provides on-site services such as bill payment assistance and signal troubleshooting, receiving positive feedback from the community [3]. Group 3: Facility Improvements - The company has improved its service environment in business halls by ensuring accessibility, providing ample seating, and offering convenience items like reading glasses and first aid supplies for elderly customers [4]. - Over the past year, the company's senior-friendly services have benefited more than 50,000 users [4]. Group 4: Skill Development - The company has implemented a simplified user interface for television services, allowing elderly users to easily access their preferred content [5]. - Educational videos and interactive content are being produced to help elderly individuals learn how to use smart home devices, with regular events to facilitate hands-on experience [5]. - The company encourages family members to assist elderly users in mastering digital devices, promoting their integration into the digital lifestyle [5]. Group 5: Long-term Commitment - The company emphasizes that its efforts in elder-friendly services are a long-term commitment, aiming to improve the quality of digital life for the elderly and contribute to building an age-friendly society [6].