Jeffs' Brands Signs Non-Binding LOI to Merge Fort Products with a Publicly Traded Company Valued at Up to $12 Million

Transaction Overview - Jeffs' Brands Ltd has signed a non-binding Letter of Intent (LOI) for a potential merger involving Fort Products Limited and Impact Acquisitions Corp [1] - Impact Acquisitions will acquire 100% of Fort Products' shares, with Jeffs' Brands receiving between 75.02% and 83.29% ownership of Impact's share capital, contingent on meeting predetermined milestones [2] Valuation Details - The proposed acquisition values Impact at approximately 4,846,262 CAD (3,368,375 USD), considering its cash position of at least 700,000 CAD (486,330 USD) after transaction costs [3] - Fort Products is valued at approximately 17,124,600 CAD (11,906,100 USD), with a minimum valuation condition of 14,000,000 CAD (9,733,920 USD) set by Impact's board [3][4] Transaction Conditions - The transaction is subject to due diligence, regulatory approvals, and the satisfaction of specific conditions [4] Company Background - Jeffs' Brands Ltd is a data-driven e-commerce company operating on the Amazon Marketplace, aiming to transform e-commerce by creating and acquiring products to tap into unrealized growth potential [5] - The company leverages its management team's insight into the FBA Amazon business model, combining human capability and advanced technology to elevate products [5]