Ford reports best annual U.S. sales since 2019

Sales Performance - General Motors reported 2024 U.S. new vehicle sales of over 2.7 million, a 4.3% increase from 2023, and compared to 2.9 million units sold in 2019 [1] - Ford reported 2024 sales of 2.08 million vehicles, an increase from just under 2 million in 2023, and compared to 2.42 million vehicles sold in 2019 [3] Quarterly Performance - Ford's fourth quarter sales increased by 8.8% year-over-year, totaling 530,660 vehicles sold [3] Vehicle Segmentation - Ford's full-year sales of traditional internal combustion engine vehicles increased by 0.2% compared to 2023, while sales of electrified vehicles rose by 38.3% year-over-year [3] - Electrified vehicles, including hybrids and EVs, accounted for 13.7% of Ford's total annual sales [4] Market Outlook - GM's president of global markets emphasized the importance of new vehicles with great design and performance, indicating strong momentum heading into 2025 [2]