Dutch Bros(BROS) Investopedia·2025-01-03 16:36Company Update - Dutch Bros (BROS) shares reached their highest level since March 2022 following the introduction of two new cereal-inspired drinks, Cinnamon Swirl and Marshmallow Dream, aimed at expanding its presence in the breakfast market [1][3] - The new drinks are available at all of Dutch Bros' more than 950 locations and are made with flavored milk and matching toppings [1][3] - The company is leveraging nostalgia in its marketing strategy, with the Chief Marketing Officer emphasizing that the drinks evoke childhood memories of "carefree mornings spent watching cartoons" [2] - Dutch Bros currently offers food items like lemon poppyseed muffin tops and granola bars as complementary treats to its beverages [2] Market Performance - Dutch Bros shares rose 1% on Friday morning and have surged more than 80% over the past year [2] Marketing Strategy - The new drinks are marketed with the tagline "Tastes like the bottom of your bowl!" to emphasize their cereal-inspired flavors [2] - The company positions the drinks as a way to "ditch the bowl and sip breakfast all day long," targeting convenience and nostalgia [2]