创业者吴丹妮：坚定信心闯市场

Core Insights - The company has successfully collaborated with a renowned foreign university to host an innovative design competition, utilizing AI tools to create unique patterns and styles for future retail offerings [1] - The founder transitioned from a finance career to entrepreneurship 14 years ago, establishing the women's clothing brand tanni, driven by the belief in the potential of the Chinese market and the strength of domestic brands [1] - The brand has focused on the printed fabric segment, emphasizing vibrant colors and bold styles, aiming to position itself as a confident and original Chinese brand in the retail space [2] Business Strategy - The company has faced challenges in store management, including closures and openings, but has learned to view these as essential parts of the entrepreneurial journey, emphasizing the importance of persistence and understanding the balance between speed and patience in growth [2] - The brand has maintained its focus on printed designs for 14 years, regularly registering new original patterns and collaborating with artists and designers, resulting in over 1,000 registered designs, which underscores the importance of intellectual property in fostering healthy market competition [2] Market Positioning - To enhance product freshness and competitiveness, the company integrates online and offline channels while remaining true to its unique design aesthetic, incorporating Chinese cultural elements into its offerings [3] - The rise of new Chinese-style clothing reflects the growing influence of Chinese culture, with tanni blending traditional aesthetics with modern fashion through unique printed designs inspired by cultural motifs [3] - The company is exploring innovation through collaboration with universities, aiming to engage young talent in developing creative retail experiences, marking a significant shift in the fashion industry towards integrating AI in the creative process [3]