Niu(NIU) Newsfilter·2025-01-06 09:00Core Viewpoint - Niu Technologies reported significant growth in sales volume for Q4 and FY2024, driven by new product launches and strong demand in both domestic and international markets [1][2][3]. Sales Performance - In Q4 2024, the company sold a total of 226,634 units, a 65% increase from Q4 2023, with 182,333 units sold in China and 44,301 units in international markets [2][5]. - For the full year 2024, total sales reached 924,340 units, up from 709,802 units in 2023, with 759,094 units sold in China and 165,246 units internationally [2][5]. Market Dynamics - The 65% year-over-year growth in China was attributed to the successful launch of new models and the fulfillment of backlog orders following new safety standards [3]. - Over 70% of Q4 sales were from new models tailored to various consumer segments, particularly appealing to Gen Z and female riders [3]. International Growth - The micro-mobility segment saw a 65% year-over-year growth in Q4 and a 57% increase for the full year [4]. - The company celebrated its 10th anniversary at EICMA with the introduction of innovative products, enhancing its global brand presence [4]. Product Portfolio - Niu Technologies offers a diverse range of products, including electric motorcycles, mopeds, bicycles, kick-scooters, and e-bikes, catering to various urban mobility needs [7]. - The company employs an omnichannel retail model, integrating both offline and online sales channels [7].