Brunswick Corporation Adds ‘Boating Intelligence' to Technology Portfolio at 2025 Consumer Electronics Show

Core Insights - Brunswick Corporation is showcasing its technology portfolio and launching the "Boating Intelligence" initiative at CES 2025, aimed at enhancing its ACES strategy through AI integration for improved boating experiences [1][3] Group 1: Technology and Innovation - The CES exhibit will feature a 200-degree virtual boat helm simulator demonstrating an AI-powered co-captain with capabilities like assisted navigation and autonomous maneuvers [2][6] - Brunswick will present three CES Innovation Award-winning products: the Mercury Marine 600hp V12 outboard motor, Avator electric outboards, and the 1 Mate connected Marine Safety and Security System [4] - A high voltage, fully integrated electric propulsion concept will be showcased, highlighting Brunswick's advancements in electric boating technology [6] Group 2: Company Overview - Brunswick Corporation is a leader in marine recreation, with over 60 brands including Mercury Marine and Boston Whaler, and operates in 25 countries with 17,000 employees [5] - The company emphasizes innovation driven by consumer insights and aims to redefine the boating experience by evolving boats into smart partners for users [3][5]