Ultralife Corporation Expands Leadership Team to Drive Rapid Growth Plans

Core Insights - Ultralife Corporation has appointed Jeffrey Luke as Chief Marketing Officer and James Pope as Senior Vice President - Sales & Business Development for Battery & Energy Products, effective January 6, 2025 [1][2][3] - The appointments are aimed at strengthening marketing and sales activities to support the company's long-term growth strategy and to commercialize transformational products in 2025 [3] Summary by Sections Leadership Appointments - Jeffrey Luke will be responsible for reframing corporate and brand strategies, ensuring alignment and accountability across the global organization [2] - James Pope will focus on expanding market reach and aligning global sales and business development efforts to maximize revenue and build strategic partnerships [3] Experience and Background - Jeffrey Luke brings over 20 years of B2B marketing experience across various sectors including genomics, agriculture, and energy [2] - James Pope has over 37 years of experience in the battery and power industry, covering all major segments including cell and pack manufacturing [3] Strategic Goals - The company aims to enhance its new product development pipeline and foster durable customer relationships to capitalize on growth opportunities [3] - The leadership changes are seen as critical for executing the company's ambitious growth goals as it enters 2025 [3] Company Overview - Ultralife Corporation provides products and services in power solutions, communications, and electronics systems, serving government, defense, and commercial customers globally [4] - The company operates in North America, Europe, and Asia, with business segments including Battery & Energy Products and Communications Systems [5]