Nexxen Launches Nexxen U, a First-of-its-Kind Education Program for Linear, Connected TV and Digital Convergence

Core Insights - Nexxen has launched Nexxen U, a global education program focused on linear, Connected TV (CTV), and digital convergence, featuring industry experts from various companies [1][2] - The program aims to address the knowledge gap among CTV and digital buyers, with 56% of surveyed buyers feeling they have little-to-no knowledge of programmatic linear advertising [3] - Nexxen U's designed outcomes include building cross-channel media plans and understanding current industry challenges and opportunities [4] Group 1: Program Overview - Nexxen U is a first-of-its-kind education initiative aimed at enhancing knowledge in converged media for buyers [1] - The program includes an Honors Council of industry thought leaders to shape Nexxen's product roadmap and create value for clients [2] Group 2: Industry Challenges - A survey conducted by Nexxen revealed that only 37% of buyers feel "very comfortable" in creating programmatic linear, CTV, and digital video plans [3] - The survey also indicated that 48% of buyers can only dedicate one hour or less per week to learning about these topics [3] Group 3: Educational Goals - The program's outcomes focus on equipping students with the skills to tackle identity, media waste, and measurement challenges in media planning [4] - Courses will be supplemented with exclusive research reports, playbooks, and webinars to enhance learning [4] Group 4: Industry Perspective - Industry leaders emphasize the importance of holistic campaigns for audience-centric reach, highlighting the complexities involved [6] - KINESSO's commitment to simplifying media, data, and measurement aligns with Nexxen's educational initiatives [6] Group 5: Company Background - Nexxen operates a flexible advertising technology platform that integrates a demand-side platform (DSP) and supply-side platform (SSP) [6] - The company is headquartered in Israel and has a global presence with offices in the United States, Canada, Europe, and Asia-Pacific [7]