Product Innovations - Texas Instruments introduced new integrated automotive chips, including the AWRL6844 60GHz mmWave radar sensor and AM275x-Q1 MCUs, aimed at enhancing safety and premium audio experiences in vehicles [2][3] - The AWRL6844 radar sensor supports occupancy monitoring, child presence detection, and intrusion detection with edge AI algorithms, reducing implementation costs by an average of $20 per vehicle [5][6] - The AM275x-Q1 MCUs and AM62D-Q1 processors integrate TI's C7x DSP core, enabling premium audio features like spatial audio and active noise cancellation, while reducing system complexity [7][9] Technological Advancements - The AWRL6844 radar sensor integrates four transmitters and four receivers, providing high-resolution sensing data and improving decision-making accuracy with edge AI capabilities [6] - TI's C7x DSP core achieves over four times the processing performance of other audio DSPs, enabling immersive audio experiences with features like Dolby Atmos support [10][11] - The TAS6754-Q1 audio amplifier uses 1L modulation technology, delivering Class-D performance with half the number of inductors, optimizing power consumption and audio quality [7][11] Market and Industry Impact - TI's innovations address growing driver expectations for enhanced in-cabin experiences across all vehicle models, from entry-level to luxury [4][7] - The AWRL6844 sensor helps OEMs meet 2025 Euro NCAP design requirements with 98% accuracy in occupant detection and over 90% classification accuracy in child presence detection [8] - TI's automotive audio SoCs are scalable, allowing designers to meet memory and performance needs across various vehicle systems with minimal redesign [9] CES 2025 Showcase - TI will demonstrate its semiconductor technologies at CES 2025, focusing on automation, intelligence, power efficiency, and affordability in software-defined vehicles and advanced driver-assistance systems [12] - Preproduction quantities of the AWRL6844, AM2754-Q1, AM62D-Q1, and TAS6754-Q1 are available for purchase, with evaluation modules offered for all devices [14]
New edge AI-enabled radar sensor and automotive audio processors from TI empower automakers to reimagine in-cabin experiences