ODDITY Rises 6.7% in 3 Months: How Should You Play the Stock?

ODDITY (ODD) shares have gained 6.7% in the past three months, underperforming the Zacks Internet - Software industry and Zacks Computer and Technology sector’s return of 8.5% and 8.4%, respectively.Although ODDITY has underperformed its industry and the broader tech sector, the company is scaling its business with a strong direct-to-consumer model and personalized products. ODDITY’s brands like IL MAKIAGE and SpoiledChild are also showing strong double-digit growth, reflecting ODD’s robust competence.Techn ...