What Does Nu Skin's Mavely Sale Mean for Its Long-Term Strategy?

Nu Skin Enterprises Inc. (NUS) has announced a strategic move that could shape its future. The company’s subsidiary, Rhyz Inc., completed the sale of its Mavely affiliate marketing technology platform to Later, a portfolio company of Summit Partners, for nearly $250 million. This deal includes the cash payout and a minority equity stake in the merged Later/Mavely business. As part of the deal, Mavely will continue to offer technology and social commerce solutions to enhance Nu Skin's affiliate marketing ope ...