Bath & Body Works(BBWI) Benzinga·2025-01-06 18:33Core Insights - Goldman Sachs analyst Kate McShane reiterated a Buy rating on Bath & Body Works Inc. (BBWI) with a price target of 9.95 each, consistent with the previous year [1] - The event lasted longer than in previous years and included both online and in-store sales, differing from the fully in-store experience in 2023 [2] Sales and Promotions - Customers were allowed to purchase up to 24 candles during the event, an increase from previous limits of 15 to 18 [2] - The loyalty program is significant for customer retention, linked to over 80% of BBWI's U.S. sales, with around 38 million active loyalty members as of Q3 2024 [3] - The retailer's app downloads peaked in December 2024, surpassing Sephora in the number of downloads [3] Customer Engagement - The app download trends indicate that the loyalty program is a strong driver of engagement and customer loyalty [4] - Free shipping was available on four out of five days during November and December 2024, compared to only two days in December 2023 [4] - The timing of Cyber Monday in December 2024 may have contributed to the increased shipping offers [4] Performance Metrics - BBWI's Net Promoter Score has improved sequentially since March 2024 [5] - The stock is considered undervalued, with potential upside as the company is expected to post sustainable top-line growth in the coming quarters [5] - As of the last check, BBWI shares were trading lower by 1.88% at $37.00 [5]