Magnite and Playwire Partner to Scale High-Impact Ad Formats Through Programmatic Channels

NEW YORK and BOCA RATON, Fla., Jan. 07, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, today announced a strategic partnership to bring Playwire's Flex Suite creative formats to programmatic buyers exclusively through Magnite. The collaboration enables advertisers to programmatically access Playwire's suite of high-impact ad formats, including Flex Video, Flex ...