Jay Whitehead Joins Asure as Senior Vice President of AsurePay(TM) and Marketplace

Company Announcement - Asure, a leading provider of cloud-based Human Capital Management (HCM) software solutions, announced the appointment of Jay Whitehead as the leader of its AsurePay™ Platinum VIP Banking card and Marketplace businesses [1] - Jay Whitehead is a seasoned executive, entrepreneur, and HCM thought leader with a strong background in HR, PEO, and payment companies, including Ultimate Software, TriNet, and PeopleDoc [2] Leadership and Strategy - Jay Whitehead's experience and energy are expected to help Asure realize large opportunities in the card and marketplace sectors, as highlighted by CEO and Chairman Pat Goepel [3] - Asure's payroll clients, representing nearly two million employees, have expressed a strong interest in the AsurePay™ Platinum VIP Banking card, which offers features that surpass cards with $75,000 deposit minimums [3] Market Opportunity - AsurePay™ Platinum VIP Banking is positioned to be a top choice for Asure's employer and payroll customers, particularly for underbanked non-exempt workers, offering them banking benefits typically reserved for high earners [4] - The Asure Marketplace is described as a deep well of value for companies that can help Asure's largely untapped payroll base access financial and consumer products and services [4] Company Overview - Asure provides a suite of cloud-based HCM software solutions, including HR, payroll, time and attendance, benefits administration, payroll tax management, and talent management [5] - The company leverages AI technology to enhance scalability and efficiency in HR compliance services while prioritizing client interactions [5]