Sony Honda Mobility and HERE Technologies partnering to reshape the future of connected EVs and software-defined vehicles

Partnership Overview - HERE Technologies partners with Sony Honda Mobility Inc (SHM) to reshape the future of mobility through the AFEELA EV brand [1] - The collaboration leverages HERE Navigation SDK for AFEELA's digital cockpit and HERE SDK Explore for their mobile application [1] - The partnership aims to deliver a seamless and intuitive journey for drivers and passengers, powered by HERE's unified mapping architecture [3] AFEELA EV Brand - AFEELA is a product of a joint venture between Sony Group Corporation and Honda Motor Co Ltd, blending Sony's digital technology expertise with Honda's automotive innovation [2] - The EV brand aims to challenge the typical EV market by offering advanced features such as state-of-the-art visualization, EV range management, and augmented reality capabilities [3] - AFEELA's software-defined vehicle will integrate HERE's unified mapping architecture to enhance in-car systems and location-based applications [3] Technology Integration - HERE Navigation SDK will power AFEELA's digital cockpit, providing a connected, software-defined in-car guidance experience [6] - The HERE SDK Explore edition will be integrated into the AFEELA mobile application, delivering real-time map updates and connecting the digital lives of drivers and passengers [7] - The partnership enables advanced features such as augmented reality and state-of-the-art visualization within AFEELA's in-vehicle infotainment system [6][7] Industry Impact - Sony Honda Mobility Inc (SHM) is a joint venture established in 2022, combining Sony's technological prowess and Honda's automotive expertise to lead innovation in the mobility industry [8] - HERE Technologies, with nearly 40 years of experience in mapping and location technology, provides a comprehensive location platform that supports autonomous driving, logistics, and new mobility experiences [9] - The collaboration between SHM and HERE Technologies aims to push the boundaries of mobility and redefine the future of software-defined vehicles [4]