H'ART Museum and Aegon announce partnership

Partnership Announcement - H'ART Museum and Aegon Ltd announce a strategic partnership effective January 1, 2025, for an initial period of two years [1] - The collaboration aligns with H'ART Museum's reputation as a hub for world-class art collections and Aegon's international strategy [2] - The partnership aims to support H'ART Museum's efforts to showcase famous works of art and stories from around the world in unique exhibitions [3] H'ART Museum Overview - H'ART Museum connects a broad audience to a wide variety of art collections ranging from antiquity to the present day [3] - The museum is preparing the exhibition 'From Rembrandt to Vermeer, Masterpieces from The Leiden Collection' [3] - H'ART Museum collaborates with esteemed partners such as the Smithsonian American Art Museum, the British Museum, and the Centre Pompidou [8] - The museum is housed in a historic landmark building and features a courtyard garden and a Grand Café [8] - H'ART Museum hosts a wide array of events, including concerts, lectures, movie nights, and educational programs [8] Aegon Overview - Aegon is an international financial services holding company with businesses in the United States, United Kingdom, and global asset management [9] - The company operates insurance joint-ventures in Spain & Portugal, China, and Brazil, and asset management partnerships in France and China [9] - Aegon owns a Bermuda-based life insurer and holds a strategic shareholding in a leading Dutch insurance and pensions company [9] - Aegon's purpose is to help people live their best lives, with a focus on climate change and inclusion & diversity [10] - The company is headquartered in The Hague, domiciled in Bermuda, and listed on Euronext Amsterdam and the New York Stock Exchange [10] Strategic Alignment - The partnership with H'ART Museum aligns with Aegon's international strategy and commitment to supporting cultural institutions [5] - Aegon's upcoming move to its new headquarters at WTC Schiphol in mid-2025 coincides with the partnership [5] - The collaboration aims to inspire a wide audience through unique exhibitions, in line with Aegon's international strategy [5]