Company Overview - Proactive is a financial news and online broadcast company that provides fast, accessible, and actionable business and finance news to a global investment audience [1] - The company has a global presence with bureaus and studios in key finance and investment hubs including London, New York, Toronto, Vancouver, Sydney, and Perth [2] - Proactive specializes in medium and small-cap markets while also covering blue-chip companies, commodities, and broader investment stories [2] Industry Coverage - The company delivers news and unique insights across various sectors including biotech and pharma, mining and natural resources, battery metals, oil and gas, crypto, and emerging digital and EV technologies [3] - Proactive has reported on energy companies during global crises, aviation and airlines as the sector recovers from the pandemic, and economic, social, and governance issues [1] Technology and Content Production - Proactive is a forward-looking company that adopts technology to enhance workflows and content creation [4] - The company occasionally uses automation and software tools, including generative AI, but all content is ultimately edited and authored by humans to ensure quality and adherence to best practices in content production and SEO [5] - The content creators at Proactive possess decades of valuable expertise and experience, which is complemented by the use of technology [4]
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