Company Investment and Expansion - Rolls-Royce Motor Cars is investing over £300 million ($369.9 million) to expand its global headquarters, driven by growing demand for highly personalized models from ultra-wealthy clients [1] - The investment will be directed towards the Goodwood manufacturing facility in southern England, creating space for bespoke and Coachbuild projects [2] - This represents the company's single largest capital injection since the Goodwood plant opened 22 years ago [2] Market Trends and Demand - Rolls-Royce, like other luxury car brands, has experienced increased demand for bespoke and complex car models in recent months [1] - Examples of individualized embellishments include solid 18-carat gold sculptures, intricate embroideries with over 869,500 stitches, and holographic paint finishes [2] Leadership and Strategic Vision - Chris Brownridge, CEO of Rolls-Royce Motor Cars, emphasized that Rolls-Royce is a global business during an interview with CNBC's "Squawk Box Europe" [3]
British luxury carmaker Rolls-Royce says super rich fueling a demand boom for bespoke models